Display
Lindsay Tarnowski
The Case for Responsive Display Ads

As marketers, we like to think we know what’s best for our clients and the campaigns we set up for them (job security, right?), but sometimes, leaning on the algorithm is the best road to take.

The Case for Responsive Display Ads

Advertising

The Ultimate Guide to Paid Ad Specs: Paid Search, Display, DemandGen, Paid Social, & Affiliate

The Ultimate Guide to Paid Ad Specs: Paid Search, Display, DemandGen, Paid Social, & Affiliate

In today's digital world, using ads effectively across various platforms is essential for boosting engagement and driving conversions. As online competition intensifies, leveraging a mix of paid search, display, social media, and affiliate marketing can help you reach your target audience and achieve your marketing goals.

This guide (updated as of August 2024) covers everything from image extensions, Performance Max, Responsive Display, uploaded banners, DemandGen, and YouTube on Google Ads to Meta platforms (Instagram and Facebook), TikTok, Pinterest, LinkedIn, Reddit, Snapchat, and affiliate marketing. Keep this index handy for quick reference and take your campaigns to the next level.

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The Ultimate Q4 2025 eCommerce Calendar: Key Holiday Dates and Revenue Opportunities

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The Ultimate Q4 2025 eCommerce Calendar: Key Holiday Dates and Revenue Opportunities

Just how high can the ceiling go? Cyber Week alone brought in $314.9 billion in global sales, according to Salesforce, helping push total holiday ecommerce spending to $1.2 trillion worldwide. In the U.S., core retail sales during the 2024 holiday season grew 4 percent year over year, reaching a record $994.1 billion and beating expectations from the National Retail Federation. One thing is clear: consumers are starting their holiday shopping earlier.

With 2025 looking just as competitive, brands need to plan smart, act early, and promote with purpose. Use this calendar to map your campaigns, align your creative, and make the most of every key date in Q4.

Microsoft vs. Google Ads: Which Platform Is Right for Your Business?

Microsoft vs. Google Ads: Which Platform Is Right for Your Business?

When it comes to digital advertising, the two major players that come to mind are Microsoft Ads and Google Ads. Both platforms offer robust tools for businesses to reach their target audiences online, but deciding between them can be a daunting task. In this guide, we'll dive into the key differences between Microsoft Ads and Google Ads to help you determine which platform is better suited for your business goals.