Just how high can the ceiling go? Cyber Week alone brought in $314.9 billion in global sales, according to Salesforce, helping push total holiday ecommerce spending to $1.2 trillion worldwide. In the U.S., core retail sales during the 2024 holiday season grew 4 percent year over year, reaching a record $994.1 billion and beating expectations from the National Retail Federation. One thing is clear: consumers are starting their holiday shopping earlier.
With 2025 looking just as competitive, brands need to plan smart, act early, and promote with purpose. Use this calendar to map your campaigns, align your creative, and make the most of every key date in Q4.
Q4 2025 eCommerce Calendar
OCTOBER 2025: WARM UP YOUR AUDIENCE
October 10 — World Mental Health Day
Show support for wellness, self-care, or social impact.
October 13 — Indigenous Peoples’ Day
Highlight Indigenous creators or sustainable practices.
October 16 — Get to Know Your Customers Day
Engage your audience with surveys, reviews, or UGC prompts.
October 25 — Diwali
Celebrate with gifting, decor, or culturally relevant products.
October 25 — National Make a Difference Day
Spotlight charitable giving or mission-based initiatives.
October 31 — Halloween
Start promotions early and run them through the weekend.
NOVEMBER 2025: PEAK REVENUE SEASON
November 11 — Veterans Day
Offer early deals or promote holiday-inspired messaging.
November 27 — Thanksgiving
One day earlier than in 2024. Front-load your messaging.
November 28 — Black Friday
Focus on urgency, bundles, and exclusive launches.
November 29 — Small Business Saturday
Showcase your story and connect with value-driven shoppers.
DECEMBER 2025: FINISH STRONG
December 1 — 12 Days of Christmas Begins
Great for daily deals or giveaway-style promotions.
December 1 — Cyber Monday
Fast start to December. Refresh offers throughout the week.
December 2 — Giving Tuesday
Inspire action through donation-based campaigns.
December 2 — Travel Tuesday
Push gift cards, experiences, or destination brands.
December 8 — Green Monday
Key day for late shoppers. Promote shipping urgency.
December 12 — 12 Days of Christmas Ends
Wrap your campaign or extend it with last-chance offers.
December 14 — Free Shipping Day
Drive urgency with a one-day shipping promo for last-minute shoppers.
December 14 — Hanukkah Begins
Celebrate Hanukkah with inclusive gifting and seasonal offers.
December 18 — Ground Shipping Cutoff
Drive urgency with final ground delivery offers.
December 20 — Super Saturday
Big weekend for last-minute shopping.
December 22 — Hanukkah Ends
Close out seasonal messaging for Hanukkah.
December 23 — Overnight Shipping Cutoff
Push last-call offers with limited inventory or speed.
December 24 — Christmas Eve
Time for final gift card or local delivery pushes.
December 25 — Christmas
Shift focus to post-holiday sales or brand storytelling.
December 26 — Boxing Day
Push post-holiday sales with clearance events and value-driven offers.
December 26 — Kwanzaa Begins
Honor Kwanzaa with community-focused messaging and culturally relevant products.
December 31 — New Year’s Eve
Lean into celebration, wellness, and Q1 goal setting.
TO BE ANNOUNCED
Prime Big Deal Days
Walmart Deals Holiday Kickoff
Target’s Bi-Annual Circle Week
Amazon Cyber “11”
What’s New This Year?
Elephant in the Room: Tariffs, rising costs, and inventory challenges remain key considerations for the 2025 holiday season. Stay ahead with careful planning to avoid any unexpected surprises.
Tighter Window Between Holidays: Thanksgiving arrives slightly earlier in 2025, but the race from Black Friday to Christmas remains intense. Launch your promotions by mid-November to stay ahead of the curve.
Creative Expectations Are Higher: Shoppers are faster and more discerning than ever. Clear, compelling offers paired with standout creative will help you break through the holiday noise.
Cause-Driven Dates Overlap: Take advantage of multi-purpose dates like October 25 and December 14 to highlight your brand’s values and deepen engagement.
Add to Your Google Calendar
If you are an avid Google Calendar user like the Revel team, you can add our full 2025 Q4 eCommerce Calendar directly to your schedule. Stay organized and never miss a key date.
Make Your Ads Count
Planning is only the start. Combine these holiday dates with creative strategies that perform. Check out our blog post on Winning Ad Creative Strategies to power up your campaigns and turn traffic into revenue.
Here is to a successful and impactful holiday season. Happy promoting!
Sources: