G-Star

CASE STUDY | DIGITAL MARKETING

G-Star aimed to expand its U.S. and Canadian presence through a stronger affiliate program. The brand needed an agency to drive performance and manage partnerships with a strategic, growth-focused approach.

 

THE CHALLENGE

The affiliate program had become stagnant, with low-value publishers and limited strategic support. G-Star needed to clean up the program and quickly scale results.

REVEL GAME PLAN

Revel took over management of G-Star’s U.S. and Canada affiliate programs with a clear plan for cleanup and expansion. First, we conducted a full audit of all existing publisher relationships and performance data. Underperforming or inactive partners were removed, making space for new high-potential affiliates. Our team then focused on onboarding strategic partners and nurturing relationships to ensure strong alignment with G-Star’s brand and goals.

To drive revenue and visibility, Revel deployed strategically timed paid placements around key sale periods and new product launches, while also securing consistent evergreen exposure. This dual-track approach ensured both short-term wins and long-term growth. Ongoing performance optimization and direct communication with top publishers helped fuel momentum and keep the program agile.

THE RESULTS

56% increase in click-active publishers

43% increase in total clicks

13% increase in affiliate revenue

Stronger affiliate relationships and program health

Increased brand presence during key launch and promotional periods

Revel’s Values

Choose Action. Humor in the Everyday. Strategic Impact. Respect & Openness. Courage. Partnership With Our Clients.