CASE STUDY | DIGITAL MARKETING
Revel aimed to help KULE grow brand loyalty and acquire new customers through full-funnel, cross-channel marketing. The strategy focused on balancing evergreen and new product promotions while preventing creative fatigue.
THE CHALLENGE
KULE needed to maintain performance in a competitive luxury market without losing consistency across paid and owned channels. Avoiding drop-off mid-funnel and keeping creative fresh were key hurdles.
REVEL GAME PLAN
Revel implemented a holistic creative strategy that leaned into KULE’s entry price point and best-selling tees to attract and convert new customers. To ensure relevance and prevent fatigue, creative flows were tested across Meta platforms to see which combinations of visuals, messaging, and targeting worked best for different audience segments. The team introduced evergreen product ads into the mix to maintain familiarity and consistency without eclipsing the launch of new product lines. Additionally, a clear brand story was carried across all paid and owned channels, creating a seamless experience that helped keep users engaged throughout the funnel.
THE RESULTS
21%
increase in account-wide CTR
15%
increase in account-wide ROAS
28%
increase in prospecting CTR
57%
increase in prospecting ROAS
Revel’s Values
Choose Action. Humor in the Everyday. Strategic Impact. Respect & Openness. Courage. Partnership With Our Clients.