In the world of beauty, it’s not just about the products—it’s about the experience. From the moment a shopper discovers your brand to the day they reorder their favorite serum, every touchpoint matters. Email marketing is your chance to educate and surprise your customers—whether you’re dropping skincare tips, sending restock reminders, or just saying “happy birthday.” For beauty brands, email isn’t just a marketing channel—it’s part of the glow-up.
So how does email marketing build on the overall customer experience with your brand? Read on for a few tips!
PERSONALIZED PRODUCT RECOMMENDATIONS
From skin type to shade matching, email lets beauty brands deliver suggestions based on quiz responses, past purchases and more —making shopping feel curated, and truly personal.
POST-PURCHASE EDUCATION AND CARE
Automated flows that include skincare tips, how-to videos, ingredient education, or seasonal routines will keep customers engaged.
REPLENISHMENT AND REORDER REMINDERS
Email reminders based on when a product will run out helps bring customers back right when they need to restock, making their lives easier and boosting retention. This is also a great place to suggest a “subscribe and save” option if that’s something your brand is able to offer.
BUILDING LOYALTY BEYOND THE PRODUCT
Birthday discounts, VIP perks, or early access to new products sent to email subscribers show appreciation and bring value to your customers.
EDUCATION DRIVEN STORYTELLING
Education-Driven Storytelling: Email marketing is a brand’s opportunity to sell your USP (unique selling proposition) like cruelty-free formulas, sustainable packaging, or expert-backed formulations—building brand loyalty over time.
The brands winning in today's competitive beauty landscape aren't just selling products—they're building relationships, one thoughtfully crafted email at a time.
If you have email marketing needs, drop us a line! We’d love to chat all things email with you!