In the ever-evolving digital landscape, it is now necessary to incorporate AI into our daily operations. As digital marketers, brainstorming how to effectively accomplish this without losing the human element can seem like a difficult task. To solve this problem, TikTok launched Symphony Creative Studio, an AI toolkit that streamlines ad content creation and removes barriers for brands wanting to create native TikTok advertising.

What is TikTok Symphony?

At its core, the Symphony Creative Suite is designed to reduce the time, effort, and cost of producing TikTok-ready content, enabling more brands to create effective campaigns on TikTok. With Symphony, users can: generate ads by providing some preliminary information about their product(s), create ads with digital avatars (AI-generated content creators), translate and dub videos, and more. With the tool currently being free, there’s no reason not to try out Symphony’s capabilities for yourself. So how does it work?

How To Use Symphony

You can access TikTok Symphony by searching for it and clicking through to the Symphony Creative Studio homepage. Clicking “Get started” will prompt you to log in to your TikTok business account, where you can start editing in Symphony. From there, you can experiment with any of the following creative tools Symphony offers, such as:

Image to Video: Turn your static image into a thumb-stopping video clip.
Generate TikTok Ads: Quickly generate new videos by providing some basic information about your product and business.
Avatar Videos: Generate a video of an avatar narrating your content, using the script you provide them with.
Generate Scripts: Describe your product or service to generate high-impact scripts based on insights from trending TikTok content. These scripts can then be used to generate videos.
Generate Avatars: Narrate scripts with your own generated avatar.
Translate and Dub Videos: Broaden your reach by choosing language and voice settings to translate and dub your videos into different languages.
Video Editor: Edit your video with TikTok-style features, adding things like captions, avatars, music, and more.
Refresh Ads: Refresh an existing video asset with trending audio and themes to boost engagement.

Does Using Symphony Make Sense For My Brand or Client?

With all the exciting features that TikTok Symphony offers, you may be eager to get into the creative tool and test out its capabilities for yourself. To determine how utilizing this tool makes sense for your brand or clients, ask yourself the following questions:

Is TikTok a platform that makes sense for my brand/client’s product and/or service?
Is my brand/client’s core demographic on TikTok? How does their core demographic spend time on the platform?
Does my brand/client face creative limitations currently that would hinder them from being successful on TikTok? If so, how can Symphony assist in combating these challenges?
Does my brand or client have any brand guidelines that would make creating content in Symphony difficult?

Conclusion

In summary, TikTok Symphony can be an effective tool to help you eliminate (or at least, reduce) some of the creative challenges your client may be facing when serving ads on TikTok. If the key hurdle to being on TikTok is limitations on developing “TikTok-first” creative, Symphony may be just the tool you’re waiting for. At Revel Interactive, we take pride in determining how we can help our clients utilize new digital marketing tools. Let us help you seamlessly incorporate these new tools into your strategy.

Source:

This blog was edited with the help of Claude AI.