As AI advances exponentially, expect to see drastic changes in Google’s generative AI models in the coming years. Google’s recent integration of Gemini Imagen 2 into Google Ads emphasizes the importance of leveraging generative AI capabilities, expanding image display options and embracing generated content.
New customer acquisition and increasing brand awareness is key to expanding your customer base. Meta Advantage Plus campaigns can be a great resource to achieving this goal. Meta recently updated the targeting and reporting features within the Advantage Plus campaign type that can be used as a helpful tool in both reaching new customers, and understanding how these customers are responding to your ads. Here are three ways this campaign type can help with your new customer acquisition goals:
Advantage Plus allows you to target new customers, existing customers, and engaged customer lists. Engaged customers is a newly added custom audience defined as “people who are aware of your business or interacted with your products or services, but have not made a purchase.” (Social Media Today). While you have the option to target all three as one, all-encompassing campaign, you also have the option to only target new and engaged customers, and exclude the existing customer list to focus specifically on new customer acquisition.
The Advantage Plus campaign type allows you to break down your reporting by audience list, and measure which sales are coming from new, existing, and engaged customers. Gaining insights into how each list is interacting with your ads, allows you to tailor your messaging and assets to meet people where they are in the sales funnel.
Tailoring your messaging and creative to serve relevant ads to these specific audiences is crucial for optimal performance. In a new customer acquisition effort, speaking to what sets your brand apart from competitors, and why your customers believe in your brand and product can help establish trust. Updating your assets and messaging as users become engaged, and eventually existing customers will help maintain relevancy and move users down the sales funnel.
According to Meta, Advantage Plus campaigns drive a +17% improvement in cost per acquisition on average, and a +32% increase in return on ad spend (Social Media Today). If new customer acquisition is a goal for your business, consider adding an Advantage Plus campaign to your paid social strategy.
Photo: © Monster Ztudio
We are thrilled to announce that Revel Interactive has been named to Inc.’s annual Best Workplaces list. Prominently featured on Inc.com, this recognition highlights our dedication to creating an outstanding workplace and a vibrant company culture, which we’re especially proud of in our virtual environment.
Digital marketing has changed a lot over the years. With advancements in Artificial Intelligence (AI), marketers can do amazing things in a short amount of time. But human input is still essential even with all these new tools. In this blog post, we’ll explore how mixing AI tools and insights with human creativity ensures success in paid media campaigns.
When it comes to digital advertising, the two major players that come to mind are Microsoft Ads and Google Ads. Both platforms offer robust tools for businesses to reach their target audiences online, but deciding between them can be a daunting task. In this guide, we'll dive into the key differences between Microsoft Ads and Google Ads to help you determine which platform is better suited for your business goals.
When considering digital marketing, it's common to focus solely on leading platforms like Google and Meta. However, this approach limits your marketing strategy, instead - diversifying across various platforms significantly enhances the overall success of a program. Among these opportunities, Pinterest emerges as a powerhouse, boasting over 450 million monthly active users globally. The visually driven platform serves as a haven for inspiration and discovery, making it a prime space for businesses to showcase their products and services through advertising.
Pinterest, a visual social media platform, enables users to explore images and videos aligned with their interests, saving them onto digital bulletin boards by topic. Known as "pins," these saved images or videos often originate from blogs, while Pinterest ads typically direct users to e-commerce websites. Users can curate their boards or navigate to linked websites for further exploration. Additionally, users engage with each other's boards and pins, potentially following based on shared interests.
Particularly useful for businesses in sectors like fashion, home decor, food, and crafts, Pinterest's focus on visual content facilitates the showcasing of products and ideas in an inspiring manner. Through strategies such as pin optimization, board curation, and leveraging Pinterest's tools, businesses can effectively engage with its vast and committed user base. Many users utilize the platform for product discovery and purchases. Ultimately, Pinterest marketing presents brands with a distinctive opportunity to cultivate awareness, drive conversions, and nurture enduring relationships with their target audience.
Focus on High-Quality Visuals: Pinterest is a visual-centric platform, so invest in eye-catching images and graphics that resonate with your target audience. High-resolution, vertically oriented pins tend to perform best, capturing users' attention as they scroll through their feeds.
Optimize Pin Descriptions and Keywords: Craft compelling pin descriptions that not only describe your product but also incorporate relevant keywords and hashtags. This helps improve the discoverability of your pins and ensures they reach users actively searching for similar content.
Utilize Rich Pins: Take advantage of Pinterest's Rich Pins feature to provide additional context and information about your products, such as pricing, availability, and direct links to your website. Rich Pins enhance the user experience and streamline the path to purchase.
Leverage Pinterest Analytics: Regularly monitor Pinterest Analytics to gain insights into the performance of your pins and campaigns. Analyze metrics such as impressions, clicks, and saves to refine your advertising strategy and optimize your content for better results.
Embrace Seasonality: Align your advertising efforts with seasonal trends and holidays to capitalize on heightened consumer interest. Create themed boards and promotions that resonate with the current cultural moment, driving engagement and sales.
Avoid Overly Promotional Content: Balancing promotional content with inspiring, value-driven pins is crucial. Overly salesy content risks alienating users, and diminishing brand credibility. Pinterest users value authenticity and creativity, so focus on providing value through inspiring content.
Steer Clear of Low-Quality Images: Blurry, pixelated images can detract from the user experience and undermine the credibility of your brand. Invest the time and resources necessary to create visually appealing pins that leave a lasting impression on your audience.
Mind Pinterest SEO: Neglecting Pinterest SEO can limit the discoverability of your pins and hinder your advertising efforts. Take the time to optimize your pins with relevant keywords, descriptions, and metadata to improve their visibility in search results.
Refine Targeting Strategies: Precision targeting is key to reaching the right audience on Pinterest. Avoid casting too wide a net with your advertising campaigns and instead focus on targeting users who are likely to be interested in your products based on their interests, behaviors, and demographics.
Don't Neglect Mobile Optimization: With the majority of Pinterest users accessing the platform via mobile devices, it's essential to ensure that your pins and landing pages are optimized for mobile viewing. A seamless mobile experience enhances user engagement and increases the likelihood of conversion.
Advertising on Pinterest offers businesses a unique opportunity to connect with consumers in a visually engaging and compelling way. By following these guidelines and best practices, marketers can maximize the impact of their advertising efforts on Pinterest, driving brand awareness, engagement, and ultimately, conversions. Remember, success on Pinterest lies in creating content that resonates with users and adds value to their Pinterest experience. Reach out to Revel if you are interested in learning more, and pin it to win it!
Photo: © Brett Jordan
Recently, we have witnessed a trend that signifies that Google might not necessarily always be the go-to search engine when an individual embarks on a purchase journey. Users are also treating social media platforms as search engines, oftentimes looking to historically non-traditional sites such as TikTok, Pinterest, and Instagram to gather the information they are seeking regarding a certain product or service.
There has never been a better opportunity to monetize your content as an affiliate marketer. Nearly 40% of affiliate revenue in the U.S. is earned through blogs & content and the opportunities are increasing every year. Let's dive into some proven content strategies that work wonders for affiliate marketing, from informative product reviews to engaging listicles.
With changes coming across all advertising channels, email is no exception. In February 2024, Google and Yahoo had placed certain requirements that advertisers should be aware of for strategy going forward. Need help getting started? Reach out to your Revel account team to identify any areas of non-compliance within your email advertising program.
