CASE STUDY | DIGITAL MARKETING
Nasty Gal is an online women’s clothing and accessory retailer. Revel partnered with Nasty Gal first on paid social strategy and management.
THE CHALLENGE
Nasty Gal desired increased traffic and sales to NastyGal.com, specifically from social paid initiatives, to support growth and online sales at a 2.5:1 last-click return on ad spend (ROAS).
REVEL GAME PLAN
At the start, Revel’s efforts were focused on acquisition. Revel decided on an audience plan built around lookalikes of Nasty Gal converters, affinity brand targeting, engaged social followers with retargeting audiences mixed in.
For creative, Revel focused heavily on DPA campaigns with our catalog. This allowed for Revel to change course weekly, dependent on the product sets being pushed. Revel utilized our depth of knowledge in conversion driving efforts and optimizations, as well as ran A/B split tests to optimize this program.
THE OUTCOME
As a result of the success of our paid social acquisition program, Revel was given brand budget to support paid social awareness, including two large brand collaborations.
Revel & Nasty Gal went on to expand the partnership with display & retargeting campaigns, and affiliate program management in the US & Canada.
THE RESULTS
8%
Increase in Paid Channel Revenue YoY
41%
Increase in Paid Channel ROAS YoY
87%
Increase in Visits YoY
REVEL’S VALUES
Partnership with our Clients. Humor in the Everyday. Respect & Openness. Curiosity of the New. Insight in Data. Courage. Carpe Diem.