Marc Fisher [Video]

CASE STUDY | DIGITAL MARKETING

Marc Fisher Footwear aimed to boost video engagement for their Fall 2023 campaign, doubling their investment from Spring 2023 to grow brand awareness and direct-to-consumer sales.

 

THE CHALLENGE

Targeting was fixed to U.S. women aged 25–35, limiting audience adjustments and requiring performance gains through other means.

REVEL GAME PLAN

To drive performance within the fixed audience scope, Revel recommended diversifying the video content mix. This included layering in boosted video posts to extend reach and impressions more efficiently. Additionally, Revel introduced a blend of influencer and user-generated content (UGC) into the campaign strategy. This not only made the creative more relatable and engaging but also encouraged deeper viewer connection and retention. These tactics worked together to amplify performance, optimizing engagement and cost-efficiency without altering the audience targeting.

THE RESULTS

146% increase in impressions and

76% increase in reach by layering in boosted video posts

16% decrease in CPMs and 15% decrease in cost per view

194% increase in 100% video view-throughs by mixing in influencer and user-generated content

Revel’s Values

Choose Action. Humor in the Everyday. Strategic Impact. Respect & Openness. Courage. Partnership With Our Clients.