![Marc Fisher [Video]](https://images.squarespace-cdn.com/content/v1/59e8da2f80bd5e103709801a/1748626700809-NLE28JGN1VGMI9C9JZ4U/Logos+for+Revel+Case+Study.png)
CASE STUDY | DIGITAL MARKETING
Marc Fisher Footwear aimed to boost video engagement for their Fall 2023 campaign, doubling their investment from Spring 2023 to grow brand awareness and direct-to-consumer sales.
THE CHALLENGE
Targeting was fixed to U.S. women aged 25–35, limiting audience adjustments and requiring performance gains through other means.
REVEL GAME PLAN
To drive performance within the fixed audience scope, Revel recommended diversifying the video content mix. This included layering in boosted video posts to extend reach and impressions more efficiently. Additionally, Revel introduced a blend of influencer and user-generated content (UGC) into the campaign strategy. This not only made the creative more relatable and engaging but also encouraged deeper viewer connection and retention. These tactics worked together to amplify performance, optimizing engagement and cost-efficiency without altering the audience targeting.
THE RESULTS
146% increase in impressions and
76% increase in reach by layering in boosted video posts
16% decrease in CPMs and 15% decrease in cost per view
194% increase in 100% video view-throughs by mixing in influencer and user-generated content
Revel’s Values
Choose Action. Humor in the Everyday. Strategic Impact. Respect & Openness. Courage. Partnership With Our Clients.