CASE STUDY | DIGITAL MARKETING
Adam Lippes aimed to improve paid social ROAS while also growing brand awareness through more strategic audience targeting and creative execution.
THE CHALLENGE
With rising competition in luxury retail, the brand needed to reach high-value customers without losing the elevated, brand-first approach that defines its identity.
REVEL GAME PLAN
Revel Interactive approached the challenge through a multi-pronged strategy focused on smarter targeting and creative innovation. First, the team introduced lifestyle and brand interest audience segments to refine top-of-funnel reach. Building on that momentum, household income targeting was layered in to further hone in on high-value prospects. Simultaneously, dynamic ad formats were introduced to deliver more relevant product experiences based on user behavior. To support performance and keep creative fresh, the ad refresh cadence was shortened significantly—from every 5–6 weeks to every 2–3 weeks—ensuring content stayed timely and engaging across all campaigns. These adjustments allowed for a more agile, data-informed approach to scaling both revenue and ROAS.
THE RESULTS
115% increase in revenue and 84% increase in ROAS from lifestyle and brand interest targeting
195% increase in revenue and 129% increase in ROAS from household income targeting
32% of revenue driven by dynamic ad format
Revel’s Values
Choose Action. Humor in the Everyday. Strategic Impact. Respect & Openness. Courage. Partnership With Our Clients.