Digital Analytics

focus on Insights and action drives results

 

Our Approach

At Revel, digital analytics is a cornerstone to all our programs and activities. We believe that having a consistent and well thought out data capture plan customized to your brand’s reporting and monitoring needs is foundational to successful cross-channel programs. We develop data capture strategies that encompass tool implementation to deep-dive analysis.

 
 
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strategy

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analysis

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action

 
 

Capabilities

We design all web analytics engagements with action and understanding in mind. Too often it is easy to get lost in the data points, complexity of the analysis, or technical nature of the tools. Our goal is clarity and insight.

KEY ACTIVITIES

  • Data capture strategy
  • Analytics tool auditing and configuration
  • Analytics tool selection
  • Tag implementation
  • Implementation enhancement and optimization
  • Tag management
  • Reporting and Analysis
  • A/B/Multivariate Testing
  • Training and Support

KEY TOOLS

  • Adobe Analytics (Omniture)
  • Adobe Test and Target
  • Adobe DTM
  • Google Analytics
  • Google Data Studio
  • Google Optimize
  • Coremetrics
  • Amplitude
  • Mixpanel
  • Kissmetrics
  • Segment
  • Mparticle
  • Google Tag Manager
  • Tealium
     
 

Have an analytics challenge?