Email Marketing Strategies

Smartphones have reshaped the email landscape

 

Our Approach

Billions of emails are sent each day. In the attention economy, standing out is a challenge. Email programs must deliver quality engaging content reliably and consistently without being overbearing or uninvited. Revel looks at email programs holistically from sign up forms to message strategy to email platform capabilities. When paired with a lead generation strategy, email channels can deliver some of the highest ROIs across channels.

 
 
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content

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segmentation

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platforms

 
 

Our Process

Revel dives into your email data and creative to determine the largest opportunities. We start by evaluating email data quality and platform capabilities versus your needs to determine if the right platform is being used. Next, we create a roadmap for planning email types and associated content followed by ways to add sophistication through personalization, list segmentation, and triggered sends.

KEY ACTIVITIES

  • Platform audit
  • Email content audit
  • Email KPI forecasting and analysis
  • Creative analysis
  • Deliverability analysis
  • List analysis
  • Triggered emails

KEY TOOLS

  • Exacttarget
  • Cheetahmail
  • Mailchimp
  • CampaignMonitor
  • Mandrill
  • Sendgrid
     
 

Have an email strategy challenge?