Email Marketing Strategies
Smartphones have reshaped the email landscape
Billions of emails are sent each day. In the attention economy, standing out is a challenge. Email programs must deliver quality engaging content reliably and consistently without being overbearing or uninvited. Revel looks at email programs holistically from sign up forms to message strategy to email platform capabilities. When paired with a lead generation strategy, email channels can deliver some of the highest ROIs across channels.
Revel dives into your email data and creative to determine the largest opportunities. We start by evaluating email data quality and platform capabilities versus your needs to determine if the right platform is being used. Next, we create a roadmap for planning email types and associated content followed by ways to add sophistication through personalization, list segmentation, and triggered sends.
- Platform audit
- Email content audit
- Email KPI forecasting and analysis
- Creative analysis
- Deliverability analysis
- List analysis
- Triggered emails