Sam Edelman

CASE STUDY | DIGITAL MARKETING

Sam Edelman hired Revel to create their digital marketing program from the ground up in 2014 and to provide ongoing program management to achieve incremental site revenue growth in Q4 2015.

 

THE CHALLENGE

As Sam Edelman’s partner, Revel needed to craft the strategy for each digital marketing channel and identify necessary site improvements required for a successful e- commerce site launch in 2014, as well as to ensure program expansion beyond initial launch.

Continue program growth and improve efficiency throughout 2015 to have the best Q4 performance to date while maintaining elevated brand identity, despite a highly competitive and promotional wholesale landscape.

REVEL GAME PLAN

Build and launch PPC, remarketing, paid social, display, and affiliate programs in tandem with executing search engine optimization tactics on site.

Constantly optimize and test new campaign offerings, creative, and copy to stay relevant in a fast-paced, easily stale digital environment.

Maintain weekly communication with channel partners and site administrators to improve brand identity, ultimately increasing sales and awareness.

THE RESULTS

29%
Increase In Q4 Visits YoY

85%
Increase In Q4 Order Volume YoY

72%
Increase In Q4 Revenue YoY

42%
Increase In Q4 ROI YoY

Revel’s Values

Partnership with our Clients. Humor in the Everyday. Respect & Openness. Curiosity of the New. Insight in Data. Courage. Carpe Diem.

Bigfoot Web