eBags

CASE STUDY | AFFILIATE

ebag-logo.png

Revel Interactive partnered with eBags in 2015, midway through key Q4 holiday time period to provide ongoing management, optimization, and analysis of their affiliate marketing program.

 

THE CHALLENGE

eBags had been managing their affiliate program in-house. Two weeks prior to Thanksgiving, their program manager left. They needed a team to hit the ground running during this critical time in order to support publisher communications, maintain relationships, and hit Q4 planned revenue goals. Revel was brought in to ensure that all affiliate campaigns and related activities ran smoothly and with minimal onboarding time. 

REVEL GAME PLAN

Establish and maintain daily communication with top affiliates to ensure offer and placement accuracy throughout the busiest weeks in Q4.

Organize and plan on a frequent basis to execute campaigns in a fast-paced, agile environment.

Provide insight into key metrics to make data-driven placement recommendations for new and existing partners.

THE RESULTS

20%
Increase In Q4 Revenue YoY

29%
Increase In Q4 Order Volume YoY

11%
Increase In Q4 ROI YoY

50+
Campaigns Executed In 7 Week

Revel’s Values

Partnership with our Clients. Humor in the Everyday. Respect & Openness. Curiosity of the New. Insight in Data. Courage. Carpe Diem.

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